Celebrating the 2 Gold Medal victories for Jack Daniel’s back in 1914 & 1915, the Double Gold Medal bottle was released just before the start of the 2012 London Olympic Games.

This liqueur blend quickly became an annual Holiday tradition for Jack Daniel’s enthusiasts.

Known as Unaged Tennessee Rye, this was the first time in over 100 years the Jack Daniel Distillery had used a new grain recipe.

In December of 2012, the 2nd annual Holiday Select bottle was officially released at the Distillery just ahead of the Annual Barrel Tree Lighting Ceremony.

The 1st bottle in this series celebrated the founder and first Master Distiller, Jack Daniel, who was Master Distiller from the very beginning in 1866 until his death in 1911.

Officially released at the Distillery on August 11, 2012, the original White Rabbit bottle celebrates the 120th Anniversary of the opening of the Jack Daniel’s White Rabbit Saloon.