Jack Daniel's Christmas Barrel Tree Commercial

This commercial is scheduled to make its debut today in several countries worldwide and shows the 1st annual Christmas Barrel Tree being lit up in Lynchburg, TN. This Barrel Tree was constructed with the barrels used to fill the new Holiday Select bottle. The Tag Line that Jack Daniel’s is using this Holiday Season is “It’s not what’s under the tree that matters, it’s who’s around it.” Very cool commercial…check it out!