2013 is about to come to a close and Jack Daniel’s just finished off another busy year here in the U.S! They started things off big with the release of the Sinatra Select bottle and continued from there. We also saw a new version of the White Rabbit Saloon 120th Anniversary bottle (it now reads […]

Here is the new Sinatra Select commercial from Jack Daniel’s. Following the commercial is a brief excerpt with Jeff Arnett talking about the Sinatra Select whiskey.

Thought I would add a few Distillery pictures I took last weekend. February 18 was the day of the 2012 calendar signing where squires could get their calendars signed by those who were in it. Click on the “Read More” link below to view all of the pictures.

This commercial is scheduled to make its debut today in several countries worldwide and shows the 1st annual Christmas Barrel Tree being lit up in Lynchburg, TN. This Barrel Tree was constructed with the barrels used to fill the new Holiday Select bottle. The Tag Line that Jack Daniel’s is using this Holiday Season is […]

Today was Jack Daniel’s 23rd Annual World Championship Invitational Barbecue. It was a beautiful day in Lynchburg today where approximately 30,000 people came out for the festivities. The Distillery was staying busy selling bottles from the White Rabbit Bottle Shop, etching bottles all day long, and hosting the Tennessee Squires with some gifts and entertainment. […]

It was 100 years ago yesterday (October 9, 1911) that Jack Daniel passed away. At the time of his death, he was no longer involved in day to day operations of the Distillery as he had been in declining health for several years prior. Lem Motlow and Richard Daniel then became the official owners of […]