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The Tennessee Squire Association began in February, 1956, based on an idea from the Distillery’s first National Sales Manager, Winton Smith.
Following World War II, the demand for Jack Daniel’s whiskey was higher than production could keep up with and Smith was looking for a way to keep customers around the country happy while supplies were low. He decided that loyal fans who had written the Distillery saying they could not get any Jack Daniel’s whiskey would instead receive a plot of land, a square inch of unrecorded property on the Distillery’s grounds. This would make them part owners, or Squires, and the first members inducted into the Tennessee Squire Association…
Additional information about the TN Squire Association is provided in Volume I of the Jack Daniel’s Bottle Collector’s Guide.
Visit the official Tennessee Squire Association website: